When planning a conference, the most important thing is to ensure that the message is heard, understood and remembered. It sounds so easy when put like this, but actually, ensuring your audience ‘get the message’ can be harder than it looks.
There are many different theories about how you can grab the attention of your audience and create a successful event. However, most experts are in agreement when it comes to visuals.
Visuals: Why So Important at Your Conference?
According to educational studies carried out a few years ago, most people are visual learners. What this means is that most people learn most effectively through visual stimulus; through images, symbols and videos.
Most companies are fairly clued up on this, and do remember to include some level of visual content in their conferences, even if it’s a simple PowerPoint display. However, where many business fall down is taking into consideration how those visuals will be delivered.
Video Walls: A Superior Visual Experience
When it comes to creating visual impact, video walls have very little competition. Big, bold and visually beautiful, they not only offer an unrivalled viewing experience; but they’re one of the best ways to get your company message across.
Of course, it’s important to select your events wisely. A smaller, more intimate gathering is unlikely to warrant a video wall, and it will look overpowering. But if you’re trying to convey a message to a larger group of people, particularly in a big space (or even outside), a video wall is about the most effective way to achieve this.
Why a Video Wall for Your Event?
There are a number of reasons why a video wall offers considerable advantages when it comes to your next big conference or event. Here’s just a few:
- Use in bright environments. Unlike other forms of visual display, video walls operate equally as successfully in darker or in lighter conditions. This means that you can use your video wall in a bright, sun-filled atrium, or even outside on a sunny day. This is a really significant advantage, given how detrimental the sun is on normal video screens.
- Totally seamless. If you want a slicker, more professional look; then the video wall is the only option. It’s an LED screen, so you won’t be able to see any awkward joins, which offers an unrivalled viewing experience.
- Takes any signal. Video walls are really state-of-the-art, and as a result, they are capable of receiving virtually any signal; from a VGA from a computer to HD SDI from a vision mixer or a camera.
Getting the Most from Your Video Wall
To get maximum results from your video wall, positioning is key. Many companies choose to position video walls in the area where guests first arrive, to grab their attention right from the start. Others choose to incorporate it into the body of the event itself, to add weight to the conference and to provide powerful visual stimulus.
If you’re unsure as to how you can use a video wall to bring power to your conference, simply get in touch with T5 Event Media today. Our team will be happy to discuss your requirements and help you come up with some great solutions.